Story behid the bows

As avid advocates for nature and the environment, we know what an issue waste and its recycling are.

We are absolutely nature lovers and we especially enjoy spending time in the woods on our mountain bikes. Through this sport, we’ve noticed the problem of “waste” from bicycle parts, particularly inner tubes. Thus, we started thinking of how to creatively utilize used bicycle parts and an idea was born: using the most common and malleable type of waste (inner tubes) for jewellery.

We are advocates for responsible consumerism, believing each purchase should be purposeful. We want to make sure the items we buy are of known origin, fair-trade, durable and leave a minimal carbon footprint. Before we start to create our bow ties, we clean and disinfect each tube, so every single product is perfectly hygenic. We source our inner tubes from bike repair shops which we are in close collaboration with.